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Redesign

Redesign

Redesign

Role

Lead UI/UX Designer

Client

FT Adviser

Year

2017

Team Size

12

Background
Background
Background

FT Adviser, a service of the Financial Times, provides financial news and information tailored for financial advisers. It delivers news, analysis, insights, and expert commentary relevant to the financial advisory sector. Over the past two decades, the brand has transitioned from primarily print to digital. However, the online platform has remained unchanged since 2009. In today's competitive landscape, it's crucial for them to modernise by introducing new features and aligning with the design system of FT.com.

FT Adviser, a service of the Financial Times, provides financial news and information tailored for financial advisers. It delivers news, analysis, insights, and expert commentary relevant to the financial advisory sector. Over the past two decades, the brand has transitioned from primarily print to digital. However, the online platform has remained unchanged since 2009. In today's competitive landscape, it's crucial for them to modernise by introducing new features and aligning with the design system of FT.com.

FT Adviser, a service of the Financial Times, provides financial news and information tailored for financial advisers. It delivers news, analysis, insights, and expert commentary relevant to the financial advisory sector. Over the past two decades, the brand has transitioned from primarily print to digital. However, the online platform has remained unchanged since 2009. In today's competitive landscape, it's crucial for them to modernise by introducing new features and aligning with the design system of FT.com.

Objective
Objective
Objective

In a competitive marketplace, after a successful relaunch in 2009, the brand needed to refresh its features, tools, and overall look and feel. Additionally, when Apple introduced a subscription fee percentage for apps, we decided to shift from our current app to a responsive web app.


Our project goals were to boost user engagement by 10% and encourage 30% of our users to use the new "CPD Tracker" tool to earn credits.

Role
Role
Role

Responsible for guiding the creative vision and user experience strategy. The role involved conducting user research, defining user personas, and mapping user journeys to ensure an intuitive and engaging experience. Collaborates closely with stakeholders to establish design guidelines, wireframes, and prototypes that align with business goals. Also lead and mentored a team of designers, ensuring consistency in design elements and interactions.

Workshops
Workshops
Workshops

Collaborating with all brand stakeholders, we held workshops to define the key goals for the redesign—refining user journeys, personas, product positioning, and overall brand positioning.

Collaborating with all brand stakeholders, we held workshops to define the key goals for the redesign—refining user journeys, personas, product positioning, and overall brand positioning.

Collaborating with all brand stakeholders, we held workshops to define the key goals for the redesign—refining user journeys, personas, product positioning, and overall brand positioning.

Findings

Our USP was the brand association with the Financial Times and the ability to offer CPD points to our users for reading CPD content on our site. We wanted to position ourselves close enough visually and use FT.com components on our site to reinforce our alignment with brand.


Our

Research
Research
Research

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Wireframing & Prototyping
Wireframing & Prototyping
Wireframing & Prototyping

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Creating a Design Library

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Responsive Design
Responsive Design
Responsive Design

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Unde omnis iste natus error sed ut perspiciatis voluptatem sit. Ad minima veniam, ut enim nostrum exercitationem suscipit ullam corporis laboriosam quis. Est neque porro quisquam, qui dolor ipsum quia dolor sit amet, consectetur, velit adipisci.

Unde omnis iste natus error sed ut perspiciatis voluptatem sit. Ad minima veniam, ut enim nostrum exercitationem suscipit ullam corporis laboriosam quis. Est neque porro quisquam, qui dolor ipsum quia dolor sit amet, consectetur, velit adipisci.

CPD Content

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Unde omnis iste natus error sed ut perspiciatis voluptatem sit. Ad minima veniam, ut enim nostrum exercitationem suscipit ullam corporis laboriosam quis. Est neque porro quisquam, qui dolor ipsum quia dolor sit amet, consectetur, velit adipisci.

Unde omnis iste natus error sed ut perspiciatis voluptatem sit. Ad minima veniam, ut enim nostrum exercitationem suscipit ullam corporis laboriosam quis. Est neque porro quisquam, qui dolor ipsum quia dolor sit amet, consectetur, velit adipisci.

CPD Tracker
CPD Tracker
CPD Tracker

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Unde omnis iste natus error sed ut perspiciatis voluptatem sit. Ad minima veniam, ut enim nostrum exercitationem suscipit ullam corporis laboriosam quis. Est neque porro quisquam, qui dolor ipsum quia dolor sit amet, consectetur, velit adipisci.

Unde omnis iste natus error sed ut perspiciatis voluptatem sit. Ad minima veniam, ut enim nostrum exercitationem suscipit ullam corporis laboriosam quis. Est neque porro quisquam, qui dolor ipsum quia dolor sit amet, consectetur, velit adipisci.

Outcome

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Unde omnis iste natus error sed ut perspiciatis voluptatem sit. Ad minima veniam, ut enim nostrum exercitationem suscipit ullam corporis laboriosam quis. Est neque porro quisquam, qui dolor ipsum quia dolor sit amet, consectetur, velit adipisci.

Unde omnis iste natus error sed ut perspiciatis voluptatem sit. Ad minima veniam, ut enim nostrum exercitationem suscipit ullam corporis laboriosam quis. Est neque porro quisquam, qui dolor ipsum quia dolor sit amet, consectetur, velit adipisci.

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